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Kodak: Arm
ended the eight quarter continued losses, Kodak is digging
Digital Graphic images and new business profit.
Last year, Eastman Kodak Company (Kodak) has finally come out of the business for 5 years period of adjustment, net profit of 676 million U.S. dollars. Currently, it is hoped myself to forget the glorious history have had a hundred years, so that they can look younger and more younger.
Near collapse Become common from dominant competitors, Kodak’s this scene seems to happen overnight: Kodak’s film business in North America continued to decline for many years, in 2004, 8.2 billion of its traditional film business, including revenue decline 17% The turnover of up to 52 million digital imaging business, the profits only for the 46 million U.S. dollars. More severe, in order to complete the acquisition of digital business, Kodak had to take 1.4 billion U.S. dollars in debt. All these bad news has led to disappointment on Wall Street, Standard & Poor’s credit rating from AAA Kodak lowered to junk stocks.
Kodak crisis the biggest reason for that? Film times for the digital age subversion, has become irreversible.
Since nowhere, only the change! Decline in the traditional film industry, it became clear that case, the Kodak to survive, even by WorldBrandLab attention?
Catch up “later set”
Although Kodak in 2007, out of the business for 5 years to adjust the downturn, but this results clearly only in September last year for its new global president and chief operating officer of the party Hee (PhilipFaraci) constitutes a significant pressure .
Fang Xi, assumed office last year, China announced: “The board gave me a heavy burden, will be built in the digital market, Kodak achieve sustained profitable growth of organization.”
In fact, the Kodak film industry changed from the traditional areas of digital imaging, the two experienced former CEO’s hands. The first transition is made to Kodak’s Carp (DanielCarp).
2000, the Carp proposed “information? Added,” This new term. According to Dan’s argument, this emerging industry include the digital imaging technology, network video management and printing services and those services which realize the Internet infrastructure.
However, in April 2003, a former HP executives from Perez (AntonioPerez) replaced Dan. Carp, Kodak’s future, although the proposed new direction, but Kodak is not new in the field in real terms, from 2000 to 2003, Kodak reported sales profit sectors, sales of Kodak’s traditional image sector profit has grown from 14.3 billion U.S. dollars in 2000 dropped to 2003 The 4.18 billion U.S. dollars, a drop of 46%!
After Perez took over and found that Kodak is getting into the business of history’s greatest dilemma.
In fact, the world’s first digital camera was born in Kodak. However, Kodak does not actively promote the digital camera technology, it’s strategy is to delay the digital camera era, giving the film a greater period of adjustment. However, the Japanese manufacturer in the digital area is rapid, especially in its old rival Fuji in the field of outflanking.
5 months later, Kodak announced the “full into the digital domain”, the implementation of major strategic transformation.
From Carp to Perez, Kodak’s restructuring pace, turning from the passive watching, from the strategic sense, than the competition has lost a while first.
Next, Kodak in a hurry “night set” in concrete done?
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Eastman Kodak Camera Company
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